Famous perfume brand by Estee Lauder, Aramis is relaunching one of its classic perfume Havana by Aramis through its Gentleman’s Collection.  The original Aramis Havana perfume was launched in 1994 as one of its classic perfume for men.  This oriental spicy fragrance for men was an instant success, however the production for this instant classic was discontinued with the introduction of newer fragrance by Aramis.

This well crafted perfume is the perfect perfume for someone who are looking to project a masculine image.  The fragrance with its warmness is definitely one of the best perfume perfect for the romantic night out.  Aramis Havana opens with top notes of Artemisia, Caraway, Mandarin Orange and Basil, then settle nicely into a hearts full of Carnation, Fir, Cinnamon and Tobacco that give its wearer the masculine scent.  It has a dry and woody dry down that comprises of Sandalwood, Patchouli, Oakmoss and Vetiver that gives one the earthly feels.

Most of us in the fragrance line is always afraid of fragrance relaunch, as it always resulted in a totally new scents.  However, the Aramis Havana relaunch is an exact replica of the original classic that was launched in 1994.  For those who are used to the original classic, you will definitely find the new Aramis Havana relaunch under the Aramis Gentleman’s Collection a familiar scent.  If you have also missed this relaunch altogether, no worry as there is another means for you to get hold of the fragrance.

Estee Lauder who is the parent company for the brand Aramis, has a special program that is unique to the industry.  The program is called “The Estee Lauder Companies’ Gone But Not Forgotten program”.  In this program, you are able to request for a search of an already discontinued item that was discontinued in the past 24 months and is manufactured by Estee Lauder.  Estee Lauder will pour in the resources to assist in searching for the discontinued products.  Once they located the products, you get a chance to buy-up a total of six bottles of the fragrance but that also depends on stock availability.

The Aramis Gentleman’s Collection is available at Bergdorf Goodman and major retail outlets from October 2009 onwards while stocks last.  So act on it today to get yourself a bottle of the Aramis Havana relaunch before the stocks run out again.

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1. Aramis Perfume
2. 2009 New Perfume and Cologne – Aramis Gentleman’s Collection

Aramis Gentlemen's Collection

Aramis, a brand owned by the Estee Lauder Cos. Inc, is launching The Gentleman’s Collection this coming September 2009 and the collections feature eight of the most popular editions in a new package. With the purpose of reviving the Aramis line, contributes to refreshing name and style of the house as well as introducing the fragrances to young customers. The idea behind the line is to offer a wardrobe of scents “each for a different day, for a different mood”.

The scents included in the Aramis Gentleman’s Collection are:

Aramis 900

Aramis 900

Aramis 900 (1973) initial launched in 1973 by Elizabeth Arden, and the fragrance was created by Bernard Chant, a renown perfumer, as a masculine interpretation of (Aramis’ sister-brand) Clinique’s Aromatic Elixir

Aramis Devin

Aramis Devin

Devin (1978) also by Bernard Chant is a fresh green fragrance and was the recipient of a FiFi award that year.

Aramis JHL

Aramis JHL

JHL (1982) Created by Estee Lauder for her husband, whose initials were JHL. (Joseph Harold Lauder).

Aramis Tuscany Per Uomo

Aramis Tuscany Per Uomo

Tuscany (1984) An Italian themed fragrance with notes of patchouli, bergamot and geranium.

Aramis New West for Him

Aramis New West for Him

New West (1988) An oceanic calone based fragrance.

Aramis Havana

Aramis Havana

Havana (1994) a distinctive scent with notes of juniper, grapefruit, cumin, pepper, tobacco, patchouli and vanilla.

Aramis Life

Aramis Life

Aramis Life (2003) was launched with the face of tennis star Andre Agassi with notes of bergamot, cucumber, cedarwood and leather.

Aramis Always

Aramis Always

Aramis Always (2006) was created by Jean-Claude Delville and contains notes of lime, ginger, lemon, mandarin, cedar and vetiver.

Six of the scents — Aramis 900 (1974), Devin (1977), JHL (1981), Tuscany Per Uomo (1984), New West for Him (1988) and Havana (1994) — will be relaunched in the U.S. All eight, including Aramis Life (2003) and Aramis Always for Him (2006), will be relaunched internationally.

The original Aramis scent, named Aramis Classic, which was launched in 1964, will remain unchanged as an independent product of the wardrobe. Aramis Classic continues to rank in the top 20 in the U.S., said Diana Espino, vice president and general manager for the Aramis brand, and number 17 globally.

Bergdorf Goodman will be the first to unveil the collection beginning in September, before selected stores worldwide are slated to get the line in October. Each fragrance in the Aramis Gentleman’s Collection is an eau de toilette that is packed in a 100ml bottle and is expected to retail at $48.  If you are thinking of getting set of it, it is definitely a good buy and especially if you are in for a style fulfilling treats.  Like myself, all gentlemen who are currently using the Issey Miyake aftershave definitely would not mind getting a set of it.

Related posts:

1. Aramis Perfume
2. Aramis Havana Relaunch