2009 New Perfume and Cologne – Aramis Gentleman’s Collection

Tig — Tue, 21 Jul 2009 15:09:17 +0000

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Aramis Gentlemen's Collection

Aramis, a brand owned by the Estee Lauder Cos. Inc, is launching The Gentleman’s Collection this coming September 2009 and the collections feature eight of the most popular editions in a new package. With the purpose of reviving the Aramis line, contributes to refreshing name and style of the house as well as introducing the fragrances to young customers. The idea behind the line is to offer a wardrobe of scents “each for a different day, for a different mood”.

The scents included in the Aramis Gentleman’s Collection are:

Aramis 900

Aramis 900 (1973) initial launched in 1973 by Elizabeth Arden, and the fragrance was created by Bernard Chant, a renown perfumer, as a masculine interpretation of (Aramis’ sister-brand) Clinique’s Aromatic Elixir

Aramis Devin

Devin (1978) also by Bernard Chant is a fresh green fragrance and was the recipient of a FiFi award that year.

Aramis JHL

JHL (1982) Created by Estee Lauder for her husband, whose initials were JHL. (Joseph Harold Lauder).

Aramis Tuscany Per Uomo

Tuscany (1984) An Italian themed fragrance with notes of patchouli, bergamot and geranium.

Aramis New West for Him

New West (1988) An oceanic calone based fragrance.

Aramis Havana

Havana (1994) a distinctive scent with notes of juniper, grapefruit, cumin, pepper, tobacco, patchouli and vanilla.

Aramis Life

Aramis Life (2003) was launched with the face of tennis star Andre Agassi with notes of bergamot, cucumber, cedarwood and leather.

Aramis Always

Aramis Always (2006) was created by Jean-Claude Delville and contains notes of lime, ginger, lemon, mandarin, cedar and vetiver.

Six of the scents — Aramis 900 (1974), Devin (1977), JHL (1981), Tuscany Per Uomo (1984), New West for Him (1988) and Havana (1994) — will be relaunched in the U.S. All eight, including Aramis Life (2003) and Aramis Always for Him (2006), will be relaunched internationally.

The original Aramis scent, named Aramis Classic, which was launched in 1964, will remain unchanged as an independent product of the wardrobe. Aramis Classic continues to rank in the top 20 in the U.S., said Diana Espino, vice president and general manager for the Aramis brand, and number 17 globally.

Bergdorf Goodman will be the first to unveil the collection beginning in September, before selected stores worldwide are slated to get the line in October. Each fragrance in the Aramis Gentleman’s Collection is an eau de toilette that is packed in a 100ml bottle and is expected to retail at $48. If you are thinking of getting set of it, it is definitely a good buy and especially if you are in for a style fulfilling treats. Like myself, all gentlemen who are currently using the Issey Miyake aftershave definitely would not mind getting a set of it.

Perfume and Cologne Guides » Gentleman’s Collection