Archive for the ‘2009 New Fragrance’ Category

2009 New Perfume and Cologne – 5th Avenue Style

Arden 5th Avenue Style

Elizabeth Arden 5th Avenue Style

Elizabeth Arden 5th Avenue Style

Elizabeth Aden will be launching a new fragrance under its 5th Avenue feminine Fragrances this fall.  The 5th Avenue Style, a fruity-floral-oriental fragrance, was created by famous perfumery Givaudan’s Yann Vasnier.

Yann Vasnier was quoted as saying

“When creating the 5th Avenue Style, I was inspired to capture a new energy… to entice the wearer with the experience of being on the 5th Avenue today… … This fragrance is for a women … able to capture her own style, shopping for distinct pieces that make her feel special, chic and apart from the crowd.”  (via moodiereport)

Raspberry, marigold and Italian bergamot lie in a top together with sexy, pink pepper. A heart adds petals of peony, plum, peach, New York apple blossom and white chocolate truffle. A base incorporates vanilla, moss and white musk.

Elizabeth Arden 5th Avenue Style Top Notes image

Elizabeth Arden 5th Avenue Style Top Notes

Elizabeth Arden 5th Avenue Style with Bergamot oil in its top note, will provide the fragrance with a  fruity sweet with mild spicy note.

Elizabeth Arden 5th Avenue Style Middle Notes

Elizabeth Arden 5th Avenue Style Middle Notes

Elizabeth Arden 5th Avenue Style Base Notes

Elizabeth Arden 5th Avenue Style Base Notes

Oak moss is a commercial name for several kinds of mosses and lichen.  For perfume, the most used is concrete, resin, and resinoid of oak moss, that possesses a heavy earthly odor.  They give a natural tone to a perfume composition.

This new fruity-floral-oriental fragrance for women is a flanker to the original’s Elizabeth Arden 1996 5th Avenue that comes after the 2005’s 5th Avenue After Five Fragrance.  The fragrance bottle is a reinterpretation of the original 5th Avenue bottle, inscribed with bold bronze graphics.  The outer box portray a matching bronze/copper color scheme.

The fragrance that will be available from September 2009 onwards, comes in a 75 and 125 ml Eau de Parfum spray. They are priced domestically at US$46 and US$56 respectively.

Yann Vasnier

Yann Vasnier

Yann Vasnier is a Perfumer with Givaudan who has the following fragrances under his belt,

Apothia (The L Word) L Eau de Parfum (2006)
Avon Floral Prints Magnolia
Baby Phat Fabulosity (2008)
Cerrutti 1881 Collection (2005, with Rodrigo Flores-Roux)
Comme des Garcons series 2, Red: Palisander (2001, with Francoise Caron)
Comme des Garcons series 2, Red: Rose (2001, with Francoise Caron)
Divine L’Ame Soeur
Divine L’Être Aimé (2008)
Divine L’Homme de Coeur
Divine L’Homme Sage
Donna Karan Gold (2006, with Rodrigo Flores-Roux)
Elizabeth Arden 5th Avenue Style (2009)
Jack Black Signature Black
Kangol Kangol 38-83
Keiko Mecheri Gourmandises
Le Labo Aldehyde 44 (2006)
Marc Jacobs Fig Splash (2008)
Marc Jacobs Lola (2009, with Calice Becker)
Sarah Jessica Parker The Lovely Collection: Endless (2008)

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